The Dow crosses 45,000. Your brain whispers: “This has to be the top.” The market drops 15%. Your brain screams: “Get out before it gets worse!” Different moments, same outcome: your brain tries to override your long-term investment strategy. If you’ve ever felt paralyzed at market highs or panicked at market lows, you’re not unusual—you’re human. Why Your Brain Struggles with Investing Our brains are wired for survival. Instincts like fight-or-flight served our ancestors well...
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